Costco's average customer shops there at least twice per month and spends around $100 on each visit (2024)

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Costco’s average customer shops there at least twice per month and spends around $100 on each visit

Costco's average customer shops there at least twice per month and spends around $100 on each visit (1)

Dominick Reuter

Costco's average customer shops there at least twice per month and spends around $100 on each visit (2)

A line outside Costco in New York City. Foto: Talia Lakritz/Business Insider

  • Costco's more than 875 warehouses around the world brought in $237.7 billion in sales in its last fiscal year.
  • Nearly half of US consumers shopped there at least once last year, according to Numerator.
  • While the typical customer is a white woman in her sixties, Costco is especially popular with Asian Americans.

Every day, thousands of shoppers push their ultra-wide shopping carts through Costco's warehouse doors, collectively spending more than $237.7 billion last fiscal year.

The wholesale club boasts 129.5 million membership cardholders representing households and small and midsize businesses, but which shoppers are the "typical" Costco shoppers?

Here's what the data suggests.

Nearly half of US consumers shopped at Costco at least once last year, with 87% of those visiting two or more times, according to data fromconsumer analytics firm Numerator.

Costco is the third-largest retailer in the US, and its repeat visits are roughly on par with most other big box retailers, but well behindWalmart's 96% repeat rate.

Like most companies in Numerator's panel, Costco's typical shopper is a 69-year-old white woman earning $60,000, which Numerator says is due to them more often being the primary shoppers in their families.

But compared to its peers, the wholesale club is more popular with higher-income millennial and Gen X households. In particular, Asian-American shoppers are even bigger fans of the brand, and are nearly twice as likely to shop at Costco as at another store, according to Numerator's data.

The retailer also consistently leads the pack when it comes to customer satisfaction, though Walmart and Target are gaining ground.

The typical customer visits Costco every two weeks or so — about 30 trips per year — and spends about $100 per trip for a total annual expense of $3,018.

In addition, about one-eighth of her total retail spending is at warehouse clubs, a bit shy of twice the budget that most US households spend in the category.

As it happens, that's exactly how much she needs to spend to earn the $60 in Executive Member reward credits that would offset the cost of upgrading from the basic Gold Star membership.

Compared with other shoppers, Costco members are more likely to be homeowners who love organic foods and actively manage their health.

Costco employs 316,000 people and has more than 875 warehouses around the world, including 751 across North America.

Read the original article on Business Insider

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Costco's average customer shops there at least twice per month and spends around $100 on each visit (2024)

FAQs

Costco's average customer shops there at least twice per month and spends around $100 on each visit? ›

The average Costco shopper spends $250 per month

How much does the average Costco customer spend? ›

The typical customer visits Costco every two weeks or so — about 30 trips per year — and spends about $100 per trip for a total annual expense of $3,018.

What is the average sales per customer at Costco? ›

The average Costco shopper spends $114 per trip and purchases nine items. The standard Costco shopper is likely to be an Asian American married woman, has a college degree, is between the ages of 35 to 44, and makes more than $125,000.

How much does an average Costco trip cost? ›

Terms may apply to offers listed on this page. The average Costco shopper spends about $150 per trip. Costco reported that the average spend-per-visit increased the last two quarters. To save money at Costco, stick to a shopping list and earn money back through an executive membership and a rewards credit card.

How many customers does 1 Costco have per day? ›

Three million members a day enter Costco's stores to get their fix. Yes, you read those numbers right. In today's over-stored and over-stuffed retail environment, the equivalent of almost one-fifth of the U.S. population is paying for the privilege to shop at a particular store.

What is the average monthly spending at Costco? ›

The average Costco shopper spends $250 per month

Broken down, the average Costco member is implied to spend an average of $250 monthly on Costco products. That checks out. It's two weekly trips with a $100 budget, plus an extra $25 for random last-minute stuff that you only knew you wanted when you saw it.

Who is Costco's most common customer? ›

Meet the typical Costco shopper, a 39-year-old Asian American woman earning more than $125,000 a year. Costco has more than 838 warehouses around the world and made more than $226 billion in sales in 2022.

How much do I need to spend at Costco to break even? ›

To break even on the cost of upgrading your Costco membership, you need to spend $3,000 in a year -- because 2% of $3,000 is $60, which is the price difference between the basic membership and the Executive one. So once you've spent just $3,001, you're ahead financially with the Executive membership.

Is Costco a monthly fee? ›

Costco membership is $60 a year. An Executive Membership is an additional $60 upgrade fee a year. Each includes a free Household Card. Please include sales tax in all applicable states.

How much do you have to spend at Costco to get $120 back? ›

Paid Executive Membership 2% Reward
Monthly PurchasesYearly PurchasesApproximate Annual Reward
$250$3,000$60
$500$6,000$120
$800$9,600$192
3 more rows

Is Costco owned by Walmart? ›

Costco and Sam's Club have very similar business models. Costco is a publicly traded company, while Sam's Club is a subsidiary of Walmart. Costco's membership fees are more expensive and the prices of basic products at Sam's Club are generally cheaper.

Who owns Costco now? ›

Costco is a publicly traded company, meaning it is owned by its shareholders. There is no single owner.

Is Costco worth for one person? ›

If you're single, you may not need the bulk version of every perishable item you tend to consume. But if you're someone who cooks often, you may benefit from some of Costco's grocery deals. And even if not, there are plenty of non-perishables you may be able to enjoy on your own well before they go bad.

How much do you have to spend at Costco to break even? ›

To break even on the cost of upgrading your Costco membership, you need to spend $3,000 in a year -- because 2% of $3,000 is $60, which is the price difference between the basic membership and the Executive one. So once you've spent just $3,001, you're ahead financially with the Executive membership.

How much do you need to spend at Costco to make membership worth it? ›

If you typically spend more than $3,000 a year on Costco purchases, or if you anticipate spending more than $3,000, then you should keep or upgrade to an Executive membership. Why is $3,000 the magic number? It's simple. The cost to upgrade from a basic Costco membership to an Executive membership is $60.

How much does it cost to be a Costco customer? ›

Costco membership is $60 a year. An Executive Membership is an additional $60 upgrade fee a year. Each includes a free Household Card. Please include sales tax in all applicable states.

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